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Research papers

Using the Internet to measure customer satisfaction

Delivering excellent customer service requires that managers continually survey customers for feedback and promptly respond. Today the Internet has begun to enable customers to provide feedback more easily quickly cheaply and accurately than ever...

Catalogue: The Worldwide Internet Seminar 1998
Author: John Chisholm
June 15, 1998
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Citation

Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction